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Russell Naftal

Hi, I'm Russell Naftal. Welcome to my profile!


Innovative industry leader and pioneer in digital content development, production, distribution, programming, branded entertainment and content acquisitions. A strategic thinker and effective executive leader that combines entrepreneurial vision and a strong creative development and problem solving expertise to identify and capitalize on emerging digital trends and new media partnership opportunities. Specialties: Content Development o Digital & Traditional content Production o Programming o Branded Entertainment o Business Development o Deal Making & Negotiations o Content Acquisitions, o Joint Ventures & Alliances o International Content Business Development

Russell Naftal's Background

Russell Naftal's Experience

SVP Development & Programming at AlphaBird

2012 - April 2013

Primary responsibilities include the creation and producing of all original content and programming for Alphabird Studios as well as content acquisitions for the Alphabird Network of sites. Develop branded entertainment content and partnerships; manage new content and business development as well as strategic partnerships.

Head of Development and Distribution at Endemol

2010 - 2012

Primary responsibilities include original digital content development, distribution partnerships, business development, strategic partnerships, deal negotiations and branded entertainment.Manage and oversee production for all original digital content and Branded Entertainment initiatives.

Head of Development and Distribution at Endemol

2010 - 2012

Primary responsibilities include original digital content development, distribution partnerships, business development, strategic partnerships, deal negotiations and branded entertainment.Manage and oversee production for all original digital content and Branded Entertainment initiatives.

Founder at BEnt

2009 - 2010

BEnt is the future of Branded Entertainment, an innovative approach to original branded content development and production with guaranteed distribution across multiple platforms.

SVP Programming, Development & Acquisitions at RipeDigital

2005 - 2009

Responsible for Programming, and development for all 3 Cable VOD, Broadband, mobile networks Ripe TV, Octane TV and Flow TV. Responsible for all acquisitions and licensing of content for all RipeDigital networks Executive produced over 30 hours a month of digital programming for all VOD networks. Ripe TV, Octane TV and Flow TV, including all syndicated partnerships. Collaborate with all departments including production, ad sales, broadband, casting and marketing on all programming and creative initiatives. Program digital media content to domestic and international distribution entities. Attend most major relevant conferences domestic and abroad Involved in all broadband development and concept direction Created and produced award winning original branded productions for ad clients such as the National Guard, PUMA North America and Sony Electronics while significantly increasing their ROE

partner at Lateral G Racing

2002 - 2009

First U.S. champion Drift racing team. Negotiated team sponsorship with Dodge motor sports MOPAR. Managed Driver,team and competed in all U.S. Drift races and exhibitions. Partnered with Andretti Green racing for IRL exhibition Drift racing.

SVP Programming, Development & Acquisitions at RipeDigital

2005 - 2009

Responsible for Programming, and development for all 3 Cable VOD, Broadband, mobile networks Ripe TV, Octane TV and Flow TV. Responsible for all acquisitions and licensing of content for all RipeDigital networks Executive produced over 30 hours a month of digital programming for all VOD networks. Ripe TV, Octane TV and Flow TV, including all syndicated partnerships. Collaborate with all departments including production, ad sales, broadband, casting and marketing on all programming and creative initiatives. Program digital media content to domestic and international distribution entities. Attend most major relevant conferences domestic and abroad Involved in all broadband development and concept direction Created and produced award winning original branded productions for ad clients such as the National Guard, PUMA North America and Sony Electronics while significantly increasing their ROE

partner at Lateral G Racing

2002 - 2009

First U.S. champion Drift racing team. Negotiated team sponsorship with Dodge motor sports MOPAR. Managed Driver,team and competed in all U.S. Drift races and exhibitions. Partnered with Andretti Green racing for IRL exhibition Drift racing.

Producer at Laurelwood Entertainment

2005 - 2005

Produced all 65 episodes of the 3rd season for GSN Wrote all sixty-five episodes, Game puzzles and episode themes. Managed staff of 5. Oversaw casting of contestants. Worked directly with Standards and Practices conforming to all rules and guidelines for network. Wrote all intro comedy one-liners for Host and Chuck Woolery

Producer at Laurelwood Entertainment

2005 - 2005

Produced all 65 episodes of the 3rd season for GSN Wrote all sixty-five episodes, Game puzzles and episode themes. Managed staff of 5. Oversaw casting of contestants. Worked directly with Standards and Practices conforming to all rules and guidelines for network. Wrote all intro comedy one-liners for Host and Chuck Woolery

Executive Producer & Division Head in branded and sports entertainment at Mandalay Entertainment

1998 - 2003

Created and produced the award winning branded children's gameshow for Healthsouth and ABC Family titled Go For It TV Produced the award winning WCW Wrestling series for Warner Brothers Home Video Produced Shoot Out Online for Yahoo and Mandalay Chairman Peter Guber. Raised financing for film projects up to 15 million Executive produced action sports feature "Joe Kid on a Stingray"

Executive Producer & Division Head in branded and sports entertainment at Mandalay Entertainment

1998 - 2003

Created and produced the award winning branded children's gameshow for Healthsouth and ABC Family titled Go For It TV Produced the award winning WCW Wrestling series for Warner Brothers Home Video Produced Shoot Out Online for Yahoo and Mandalay Chairman Peter Guber. Raised financing for film projects up to 15 million Executive produced action sports feature "Joe Kid on a Stingray"

Co-Founder & Chief Creative Officer at FuelNetworks Inc.

1998 - 2002

A Broadband and on demand Distribution company which was a pioneer in the unique implementation of video on demand via Cable and Broadband. Secured relationships with supporting partners J. Walter Thompson, Sun Micro Systems, Oracle, Exodus and Excite at Home.

Co-Founder & Chief Creative Officer at FuelNetworks Inc.

1998 - 2002

A Broadband and on demand Distribution company which was a pioneer in the unique implementation of video on demand via Cable and Broadband. Secured relationships with supporting partners J. Walter Thompson, Sun Micro Systems, Oracle, Exodus and Excite at Home.

SVP Development & Programming at AlphaBird

2012

Primary responsibilities include original content development, programming and original content verticals. Develop branded entertainment content and partnerships, manage new content and business development as well as strategic partnerships.

Partner at TEXO ENTERTAINMENT

April 2013

TEXO Entertainment is a weave of traditional and digital content creating a singular media with a greater purpose to exploit and monetize on all distribution platforms including mobile devices. TEXO is composed of an award winning executive team who have produced and distributed content for all digital platforms, Television and Film and have held executive positions with major global production companies, entertainment networks, and distribution entities.

Russell Naftal's Education

Syracuse University


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